Polaroid is adding to its line-up of products that mix retro looks with modern smarts. The new Polaroid Now+ is an analog camera with Bluetooth connectivity and five physical lens filters. It's the first time the company has included the latter out of the box. You can clip the filters on to the camera's lens to saturate or deepen the contrast of your photos, or add new effects like starburst, red vignette, and orange, blue and yellow colors.
The new camera, which is out today for $150, is essentially an updated version of last year's Polaroid Now. This time, there's a new Blue Gray colorway (alongside white and black) that ditches the company's rainbow-colored strip for a more muted look. Polaroid also integrated the camera’s light sensor into the lens stage to accommodate the different filters. On top of the core autofocus, dynamic flash, and self-timer functions, the snapper now comes with a tripod mount.
What's more, Polaroid has made way for improvements on the software side. The Polaroid Originals app now boasts a new, streamlined design with new features including aperture priority and tripod mode, designed to offer more control over depth of field and long exposures. You can also swipe between light painting, double exposure and manual mode. The Polaroid Now+ camera is available online exclusively through Polaroid.
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