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Apple iPhone sales jump 50% despite chip shortage ahead of fall iPhone 13 launch - CNET

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Not siding with Nvidia on Arm

2:57 p.m. PT

Graphics chipmaker Nvidia's planned $40 billion acquisition of British chip design firm Arm has been a touchy subject around the tech industry lately. In April, regulators in the UK spoke up against the acquisition on national security grounds.

Apple uses Arm designs to for its iPhone and Mac chips, and it doesn't have the most friendly history with Nvidia, so it's no surprise the company may not be wholly supportive of the idea.

"I think that that acquisition has lots of questions that people are asking and I'll sort of leave that up to everyone else," Cook said.

Early innings of 5G

2:47 p.m. PT

That law of large numbers thing I mentioned earlier? Yeah, Cook says maybe forget it. 

Despite the iPhone's success, he believes "we're in the very early innings of 5G." He noted that most places around the world don't have it broadly available, despite being "nine months or so into" the iPhone 12's launch. 

"We feel really great about the momentum, but at the same time we recognize that the 5G penetration is quite low around the world," he added. "We're at the front end of this."

It's not just Apple fans

2:39 p.m. PT

A popular trope about Apple is that its fans are rabid and willing to spend endlessly on the company. To counteract that perception, Apple's highlighted how many new people are coming to its products. Worldwide, for example, the company said that even though the Apple Watch was first released six years ago, 75% of the people who bought one in the three months ended in June were new to buying one.

Apple didn't offer similar data about its phones, but Cook said it was strong. "We had strong double-digit growth for switchers, and for upgraders, and in fact it was our largest upgrade quarter for Q3 ever," he said.

Chip shortage isn't so bad anymore? Or it's worse?

2:31 p.m. PT

Apple warned in the past that Mac and iPad supply were dictated by how many chips the company could get hold of, setting up the possibility sales could underwhelm in the future. Instead, Apple CFO Luca Maestri said the company's been able to set records despite those troubles. "It is remarkable that the last four quarters for Mac have been its best four quarters ever," he said. "This exceptional level of sales success has been driven by the very enthusiastic customer response to our new Macs powered by the M1 chip, which we most recently brought to our newly redesigned iMac."

Despite "significant" supply constraints during the quarter, he added, "we also started shipping our new iPad Pro powered by the M1 chip and customer response has been outstanding."

He said supply constraints will be "higher" during the September quarter. 

Apple CEO Cook said he's "paying more for freight than we'd like to pay" but component costs continue, as an aggregate, to decline.

"In terms of supply constraints and how long they will last," he said. "I don't want to predict that today. We're going to take it sort of one quarter at a time and, as you would guess, we'll do everything we can to mitigate whatever set of circumstances we're dealt."

COVID-19 isn't just going away

Apple's CEO kicked off the company's conference call talking about how much people have turned to his company's products. But he also noted that despite a positive spring and summer, things may be getting tougher again.

"As the last 18 months had demonstrated many times before, progress made is not progress guaranteed. And uneven recovery to the pandemic and the delta variant surging in many countries around the world have shown us once again that the road to recovery will be a winding one," he said. "As we look forward to more in-person interactions in the future, we're doubling down on innovation and doing all we can to help chart a course to a healthier and more equitable world."

While Apple's business appears to be humming, the rest of the world is decidedly less steady. The US Centers for Disease Control and Prevention earlier Tuesday recommended that vaccinated Americans wear masks indoors again where transmission is "substantial or high," for fear the coronavirus could spread even further among children who can't yet receive a vaccine and the people who've opted against receiving one so far. 

Even Apple has already told employees it's delaying return-to-office plans until October at the earliest, mirroring moves from 2020 when companies began shifting schedules in response to worsening conditions.

Analysts and industry watchers will be watching for any signs from Apple about the future.

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